Targeted SEO – Approved Accounting Case Study
The client
Targeted SEO is a specialist search engine optimisation agency based in Southampton that serves a national and international client base. The company was founded in 2018 by an ambitious husband-and-wife team with big growth plans. From the outset, they recognised the importance of working with an accountant who understood the fast-paced, technology-driven nature of their business.
The challenge
While they are experts in their field, the founders of Targeted SEO had no previous experience setting up or running a company. Rather than trying to handle all aspects of company accounting independently, they made the smart move of looking for an accountant right at the beginning of their journey.
They had spoken to several accountants, but none were the right fit for a forward-thinking digital agency. They weren’t impressed with the outdated solutions presented to them, many of which still relied heavily on spreadsheets. Fortunately, a friend and fellow business owner referred them to Approved Accounting.
In our first meeting, they told us they wanted to scale quickly and needed a modern, tech-driven accounting solution that would grow with them. They wanted real-time financial insights and strategic advice to keep their business efficient and profitable as it expanded.
Their vision and business plan were impressive, and it was clear that Approved Accounting would be the perfect fit.
Our solution
Targeted SEO’s ambitious growth plans made Limited Company status the best choice, providing them with a solid financial structure for scaling. We helped them set up the company and, from there, introduced them to Xero – an intuitive, cloud-based accounting platform that provides real-time financial visibility and seamless automation. This helped make the annual accounts process more efficient, reducing manual workload and ensuring accurate, up-to-date financial records. With everything streamlined, they could focus on growth while having full confidence in their financial position throughout the year.
We’re proud to have supported Targeted SEO’s growth journey, providing services beyond day-to-day accounting. Over the years, we’ve helped the team explore business acquisition opportunities and provided strategic tax advice to maximise profitability.
As their team expanded, so did their financial needs. Today, they rely on us for payroll management, VAT returns, Corporation Tax compliance, and ongoing invoicing and ledger support, ensuring their finances run smoothly as they continue to scale.
Services we provide to Targeted SEO:
- Limited company registration
- VAT Registration
- Payroll
- Xero Bookkeeping
- Tax Returns
- Annual Accounting
- Corporation Tax
- Business Advisory
- Adhoc support
Why Approved Accounting is a great fit for tech and digital businesses
We excel in working with tech-driven businesses because we think like them – agile, forward-thinking, and always looking for ways to improve efficiency.
- Always thinking ahead – We’re not just here to file accounts and tick boxes. We take the time to understand businesses inside out, providing hands-on support to help plan for the future, not just react to it.
- Scalable accounting solutions – Tech start-ups move quickly, and their financial needs change just as fast. Our flexible, tailored accounting solutions grow as they do, adapting to their evolving requirements.
- Data-driven insights – Real-time financial data enables more effective decision-making, better cash flow management, and strategic growth planning.
- Smart automation – Tech start-ups don’t have time for laborious financial admin. We implement automated accounting solutions that streamline processes, freeing up time to focus on innovation and growth.
- Strategic growth support – Scaling a start-up comes with unique challenges and opportunities. Whether it’s tax planning, investment strategies, or structuring a business for growth, we’re here to offer expert guidance every step of the way.
With Approved Accounting, you get more than just an accountant – you get a trusted partner who understands the tech world and provides the financial clarity and support you need to scale with confidence.
Testimonial
“As a modern tech start-up, I can’t recommend Approved Accounting highly enough. Their expertise and tailored solutions have been invaluable in helping us scale efficiently and stay on top of our finances. The team—especially Ashley and Aaron—are an absolute pleasure to work with, always responsive, knowledgeable, and happy to answer any questions. We rely on Xero, integrated with GoCardless and Stripe, and the support we’ve received has been outstanding. If you’re looking for an accountant who truly understands the needs of a growing tech business, these are the people to have on your side.”
Ben Sisson, Founder and MD, Targeted SEO
